Strategy + Action = Traction

Photo by Jungwoo Hong on Unsplash

As I was creating a 3-minute video last week on creating movement on teams, I uttered the phrase, strategy plus action, equals traction. And, this is so true. Why? Well, before we look at why, here is that video.

Jeff Flesch YouTube

Okay, why. Because in order to move a team, business, or organization forward, you must have both strategy and action. If you only have strategy, you are only talking about doing things; and, if you only have action, you are only doing that which was done yesterday. And, that is not traction.

How can you create strategy, action, and traction? Let’s take a quick look.

Strategy + Action = Traction

The key to creating traction is movement with vision. The first full year in my current position we moved, yet we did not move as a team, and we didn’t have a vision. No traction.

There is a distinction here that is important. You cannot gain traction until you move as a team and are clear on where you are going.

In that first year, we were focused on understanding each other and building relationships. Additionally, we learned the business, and got clear on the strengths and weaknesses in the business model.

In effect, we were focused on each other, and the day-to-day operations of the business, which is totally understandable. You can only move a team forward, once you are in relationship and have created safety, understand the business model, and understand where you are going. That was created in year 2.

Developing a vision, which I’ve written about in other posts, was creating where we were going with intention. Once that vision was created, we had the ingredients to move into traction.

Recap
  1. Build relationships and create safety.
  2. Learn the strengths and weaknesses of the current business model.
  3. Develop a vision to pull you into the future you are creating.

There are other components, which are also important to creating traction, such as developing processes and systems that work together in your business model. In our first year, we did a lot of process upgrades; and in year 2 we started to work on the systems.

In year 3, in the time we had pre-COVID-19, we were continuing to work on those systems; and, even during COVID-19, we have continued this work, though the work has been focused on new processes and systems to support remote and online learning.

Now, in our just-about-to-begin year 4, which we are calling reset to zero, we are going back to creating, building, and maintaining relationships. However, this year it is about creating, building, and maintaining relationships in the community; with our partner organizations, and business clients. Wonderfully exciting work.

For those that learn best audio-visually, here is a very short video on creating strategy, action, and traction. The culmination of which, I have termed the traction zone. Take a look.

Jeff Flesch YouTube

Balancing the day-to-day operations with strategic thinking is also very important to creating strategy, action, and traction, and getting your team, business, and organization into the traction zone.

More to come on how to create this balance, as I am currently working on a new post to discuss 7 keys to creating balance between the day-to-day operations and strategic thinking. Until then, be well and lead well.

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